Elevate Your Ingredient's Digital Booth
Designed to expand and enhance visibility while optimizing engagement — explore the enhancements and campaigns available to help your ingredient stand out on NXT Ingredients®.
Once your ingredient information is accurate and perfectly aligned with your intended messaging, the next step is to upgrade the optics, enhance presentation, and optimize discoverability. Various page enhancements are available for visual impact, content support, and enhanced discoverability.
Think of your ingredient page as your featured booth at a global trade show that's open and accessible 24 hours a day, 365 days a year. In the same way you enhance your booth at SupplySide, you can optimize your page to attract more visitors and create a stronger impression. Many upgrades are included with your membership — nonetheless, we encourage you to elevate your ingredient "booth" further on NXT Ingredients®.
These enhancements help your ingredient stand out from competing ingredients, increasing visitor engagement and encouraging your audience to spend more time evaluating your ingredient. Below is an overview of each enhancement, its benefits, and the associated investment.
Custom Hero Image
Every ingredient page includes a generic hero image. A custom branded image creates a more professional presentation, reinforces brand identity, and makes a stronger first impression — designed to align with your ingredient's positioning and applications while maintaining scientific and commercial relevance.
Included with all ingredient subscriptions. Legacy Members receive complimentary updates, while non-subscribers may purchase a custom hero image using artwork provided or one professionally designed by NXT Ingredients®.
Brochure Document Uploads
Give brand and product development teams immediate access to your sales and marketing materials by uploading up to six PDF brochures directly to your ingredient page. To access a brochure, visitors provide their name and email address — delivering a qualified lead.
You've already invested in the creation of your brochures — put them to work by making them available to a global audience actively evaluating your ingredient.
Additional Ingredient Highlights
Need more space to showcase your ingredient? This optional section provides an additional 75–80 words to communicate information you feel is important for prospective customers to know.
Use this space to highlight:
- Key differentiators, scientific advantages, formulation considerations, proprietary technologies, market positioning, or other information that strengthens your ingredient's value proposition and supports purchasing decisions.
Embedded Audio Section
Add up to two professionally produced 60–90 second audio highlights to your ingredient page, each focusing on a single differentiator or value proposition — such as low-dose efficacy, proprietary technology, clinical research, unique sourcing, formulation advantages, or bioavailability.
Positioned directly within your ingredient page, these audio highlights give visitors a convenient way to learn about your ingredient while continuing to browse your content. Audio production is coordinated separately through NXT Media Production and scheduled independently; discounted production rates are available for NXT subscribers.
Published Research Library
Clinical research is often the deciding factor when evaluating a branded ingredient. Expand your ingredient page with a dedicated Published Research section featuring the title of each study, a concise overview of the abstract, and a direct link to the published research.
Rather than requiring formulators, manufacturers, and brand developers to leave your page in search of supporting evidence, this section provides a convenient, centralized library of your ingredient's published science — helping visitors validate claims, better understand your ingredient's benefits, and spend more time engaging with your digital trade show booth.
Library Activation
Published Research Entries
Traffic & Visibility Campaigns
Every enhancement made to your ingredient page strengthens your digital presence. The next step is increasing the number of qualified industry professionals who discover it.
NXT Ingredients® attracts a growing audience of formulators, manufacturers, procurement professionals, product developers, and brand executives through multiple discovery channels — including Google Search, ChatGPT, Perplexity, Gemini, Microsoft Copilot, direct traffic, referrals, email marketing, and other AI-powered search platforms. It's where industry professionals actively research, evaluate, and source innovative solutions.
The following campaigns are designed to drive additional qualified visitors to your ingredient page throughout the discovery, evaluation, and sourcing process — helping generate more qualified customer inquiries.
Banners
Position your banner across ingredient pages generating approximately 350,000 monthly page views, placing your message directly in front of prospective customers actively researching, evaluating, and sourcing innovative branded ingredients.
A — Premium Banner · Header Placement (per 1,000 impressions)
B — Premium Banner · Mid-Page Placement (per 1,000 impressions)
Popular Ingredient Banner Placement (nav menu + static banner)
Popular Ingredients Featured Placement
One of only six exclusive sponsorships available on NXT Ingredients®. Your ingredient is featured in the Popular Ingredients navigation menu and displayed as a weighted featured placement throughout ingredient pages, providing continuous visibility during the ingredient discovery process.
Each sponsorship remains active for 30 consecutive days, delivering consistent exposure to formulators, manufacturers, procurement professionals, product developers, and brand executives. Visitors spend an average of more than six minutes engaging with NXT Ingredients®, creating multiple opportunities for your ingredient to be discovered and revisited throughout each session.
Each campaign includes a guaranteed minimum number of impressions while maintaining continuous visibility for the full 30-day sponsorship period — an estimated 58,000+ ingredient page impressions, plus additional impressions generated through the Popular Ingredients drop-down menu.
Additional Visibility Options
Standalone visibility add-ons for teams looking for a lighter-weight campaign alongside — or instead of — a featured placement.
Ready to Elevate Your Ingredient's Presence?
Talk to our team about which enhancements and campaigns are the right fit for your ingredient.
Contact UsPricing shown reflects Legacy Member, active Subscriber, and Non-Subscriber rates. Launch offer rates apply to first-time campaigns booked by August 31, 2026. All investment amounts are in USD and subject to change.