Brand Guidelines
A reference for presenting NXT Ingredients® consistently across the platform, marketing, and supplier-facing materials — nxtingredients.com
Discover a world of specialty ingredients
NXT Ingredients® is a searchable, filterable sourcing platform connecting formulators, manufacturers, and purchasing teams with specialty ingredient suppliers — cutting through manual research with Advanced and SmartSearch™ tools built for speed and precision.
Eliminate sourcing delays
Give formulators and sourcing professionals instant access to the specifications, documentation, certifications, and pricing they need — without the back-and-forth.
Formulators & suppliers
Brand teams, manufacturers, and purchasing departments on one side; specialty ingredient suppliers seeking visibility and qualified leads on the other.
Precise, efficient, credible
The brand reads as a trusted technical resource, not a marketplace gimmick — confident, data-forward, and free of hype.
The formulator's shortcut
Where "1,200+ branded ingredients" and side-by-side comparison replace weeks of manual outreach and spec-sheet chasing.
Primary lockup
The wordmark pairs the NXT mark with "Ingredients" in a single confident lockup. Swap in the official logo file where the mark below is shown — this is a structural placeholder that reflects lockup spacing and proportion.
On light backgrounds — full-color mark on white or Paper (#F7F9F6)
On dark backgrounds — reversed mark on Deep Forest or black
- Maintain clear space equal to the height of the "N" glyph on all sides
- Use the full-color version on white, Paper, or light neutral backgrounds
- Use the reversed (white) version on Deep Forest, black, or photography
- Scale proportionally — never stretch width independent of height
- Recolor the mark outside the approved palette
- Place the full-color logo on busy photography or low-contrast backgrounds
- Add drop shadows, outlines, or bevel effects
- Rebuild or re-letter the wordmark in a different typeface
A grounded, clinical green
NXT Green is the platform's confirmed brand color, carried through the live site's UI chrome. It's paired with a deeper forest shade for contrast, a warm gold for premium accents, and quiet neutrals that keep dense ingredient data legible.
Confident headings, readable data
Poppins carries headlines and UI labels with a geometric, technical confidence that suits a search-driven platform. Inter handles body copy and ingredient data, where legibility at small sizes matters most.
Speak like a technical resource, not a marketplace
Copy should read as credible and efficient — every claim backed by a spec, a cert, or a clinical reference point, never vague marketing language.
Precise
Lead with what an ingredient does and how it's validated — dosage, standardization, technology name — before adjectives.
Efficient
Short sentences, active verbs. Respect that formulators are scanning for a spec, not reading a story.
Trustworthy
No hype words. Let the data — dosage, purity %, clinical backing — do the persuading.
| Context | Say | Avoid |
|---|---|---|
| Ingredient listing | "Standardized to 98% purity for consistent dosing" | "The best ingredient on the market" |
| Platform value | "Filter by certification, category, cost, and dose" | "Revolutionary AI-powered magic search" |
| Supplier pitch | "Get in front of formulators actively sourcing" | "Blow up your sales overnight" |
| CTA copy | "Request a Free Demo" | "Click here now!!!" |
Clinical, ingredient-first visuals
Favor macro shots of raw ingredients, powders, and botanicals over lifestyle stock photography. Icons stay simple, single-weight, and line-based to match the platform's data-forward feel.