SECTION 1: TECHNICAL & MANUFACTURING PROFILE
(For Formulators, R&D, Manufacturers, QA/QC, Sourcing Teams)
This section provides the technical, sourcing, and manufacturing-relevant information needed to evaluate AstaPure® Astaxanthin for formulation, processing, and scale-up. The focus is on ingredient identity, production technology, active standardization, physical formats, and operational suitability.
Ingredient Identity
AstaPure® Astaxanthin is a natural carotenoid ingredient supplied by Solabia Nutrition and derived from the microalgae Haematococcus pluvialis, the richest known natural source of astaxanthin. The ingredient is cultivated, extracted, and standardized to deliver consistent levels of natural astaxanthin for nutraceutical, dietary supplement, and functional food applications.
Botanical Name: Haematococcus pluvialis
Source Organism: Microalgae
Country of Origin: Arava Desert, Israel
Ingredient Origin: Natural, Plant-Based
Active Compounds
- Astaxanthin
- Supporting carotenoids (format dependent)
AstaPure® is standardized for natural astaxanthin at multiple concentration levels, depending on delivery format, allowing formulators to tailor potency, dosage size, and application requirements.
Technology Used
AstaPure® Astaxanthin is produced using a proprietary closed-system photobioreactor cultivation process developed to facilitate the natural accumulation of astaxanthin within Haematococcus pluvialis. Cultivation follows a controlled growth cycle, progressing from biomass expansion to a stress-induced phase in which the microalgae naturally produce astaxanthin.
Cultivation takes place under the stable solar conditions of the Arava Desert using all-glass photobioreactors. Extraction for select formats is performed using supercritical CO₂, supporting purity, stability, and consistency while avoiding solvent residues.
Physical Formats & Standardization
AstaPure® Astaxanthin is available in multiple standardized formats to support diverse formulation needs:
- Oleoresin: 5%, 10%, or 20% astaxanthin
For oil-based systems, softgels, emulsions, and topical formats - Beadlets: 2%–2.5% astaxanthin (including vegetarian beadlets)
For tablets and hard-shell capsules - Whole Algae Powder: ~3% astaxanthin
For capsules, tablets, and gummies - Ready Softgels: 4 mg astaxanthin (bulk supply)
Functional Properties
Astaxanthin is a lipophilic carotenoid recognized for its antioxidant capacity at the cellular level. Its molecular structure allows interaction across cell membranes, supporting protection against oxidative stress associated with normal metabolic and environmental challenges. Absorption is optimized when consumed with food containing dietary fats.
Dosage, Use Levels, and Applications
Astaxanthin is typically formulated at low milligram inclusion levels, with specific dosing determined by format, concentration, and finished product design.
Product Types:
- Antioxidant formulations
- Skin health and beauty-from-within products
- Eye health formulations
- Muscle recovery and performance-adjacent products
- UV and environmental stress support products
Application Areas:
- Dietary Supplements
- Functional Foods
- Health & Wellness Nutrition
Manufacturing & Handling Considerations
AstaPure® formats are compatible with standard supplement and functional food manufacturing processes. The availability of multiple standardized delivery systems allows formulators to balance bioavailability, dosage size, cost efficiency, and processing requirements without compromising product integrity.
Storage & Shelf Life
Store in original, tightly closed containers in a dry, cool place away from direct sunlight. Shelf life and retesting parameters are format-specific and provided per product specification.
Section 1 Conclusion
From a technical standpoint, AstaPure® Astaxanthin offers a stable, naturally derived antioxidant ingredient supported by controlled cultivation, flexible standardization, and manufacturing-friendly formats, enabling consistent integration across a wide range of nutraceutical and functional food systems.
While the technical profile establishes AstaPure® as a reliable and formulation-ready ingredient, its value extends further into strategic product development and brand positioning.
SECTION 2: BRAND & PRODUCT STRATEGY BRIEF
(For Brand Owners, Product Managers, Innovation & Marketing Teams)
This section outlines why AstaPure® Astaxanthin is positioned to function as a hero ingredient in antioxidant-driven health, beauty, and longevity-focused product lines.
AstaPure® Astaxanthin aligns with growing consumer demand for natural, plant-based antioxidants supported by traceable sourcing and sustainable production. As a carotenoid naturally produced by microalgae in response to environmental stress, astaxanthin carries a compelling biological narrative that resonates with brands focused on cellular protection and long-term wellness.
From a category perspective, AstaPure® supports multiple high-value verticals, including skin health, eye health, cardiovascular wellness, immunity support, and general healthy aging. This breadth allows brands to develop focused SKUs or extend the ingredient across coordinated product platforms without relying on complex multi-ingredient stacks.
A key commercial advantage of AstaPure® is its potency at low inclusion levels, which enables premium positioning while maintaining clean formulations and manageable serving sizes. Combined with its natural origin and well-recognized carotenoid identity, AstaPure® allows brands to communicate value clearly without overcomplicating messaging.
Certifications & Status Highlights
- 100% Natural
- Plant-Based
- Vegan / Vegetarian
- Non-GMO
- Allergen-Free
- Clean Label
- Dairy-Free
- Gluten-Free
- GRAS
- Halal
- Kosher
- Sustainably Sourced
These attributes support wide commercial adoption and make it easier for brands to maintain clean, compliant labels across dietary supplement, functional food, and wellness-focused product lines. From a formulation and positioning standpoint, AstaPure® Astaxanthin can be deployed as a supporting antioxidant within complex systems or elevated as a primary ingredient in focused skin, eye, and healthy aging formulas. Its natural microalgae origin, well-established carotenoid profile, and range of delivery formats give brands the flexibility to build credible products without unnecessary formulation or messaging complexity.
Section 2 Conclusion
For brands, AstaPure® Astaxanthin represents a combination of natural potency, sustainable production, and formulation flexibility, making it a strong candidate for anchoring next-generation antioxidant, skin health, eye health, and healthy aging products.
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