Ingredient Page Enhancements & Visibility Campaigns
Your ingredient page is your global digital trade show booth — open 24 hours a day, 365 days a year. The options below help you strengthen presentation, communicate differentiators, and put your ingredient in front of formulators actively sourcing.
Ingredient Page Enhancements
Designed to expand and enhance visibility while optimizing engagement.
Custom Hero Image
A custom branded hero image creates a more professional presentation, reinforces brand identity, and makes a stronger first impression — aligned with your ingredient's positioning and applications.
Brochure Document Uploads
Give formulators, manufacturers, and brand developers immediate access to your sales and marketing materials. Access requires the visitor's company, name, and email — an added qualified-lead opportunity.
Additional Ingredient Highlights
An optional section providing an additional 75–80 words to communicate differentiators, scientific advantages, formulation considerations, proprietary technologies, or market positioning.
Embedded Audio Content
Add up to two professionally produced 60–90 second audio recordings, each focused on a single differentiator — low-dose efficacy, proprietary technology, clinical backing, unique sourcing, or bioavailability.
Research Library Activation
A dedicated Research Library section featuring the title of each study, a concise abstract overview, and a direct link to the published research — so visitors can validate claims without leaving your page.
Professional Ingredient Video Overview
A professionally produced video presenting your ingredient's benefits, differentiators, science, and formulation relevance — engaging visitors who prefer to watch rather than read. NXT ingredient page visitors already spend an average of 8 minutes 33 seconds engaging with page content.
On-Platform Visibility Campaigns
Put your ingredient in front of the formulators, manufacturers, and buyers already using NXT Ingredients® — approaching 400K individual ingredient page visits per month.
Popular Ingredients "Drop-Down" Menu Sponsorship
One of only six exclusive sponsorships available monthly. Your ingredient is featured in the Popular Ingredients navigation menu and displayed as a weighted placement throughout ingredient pages for continuous visibility during discovery.
Premium Header Banner(s)
High-impact display advertising positioned at the top of NXT Ingredients® pages. Banners can be weighted to increase frequency and accelerate exposure throughout the visitor's discovery experience.
Premium Mid-Page Banner
A dedicated placement within the ingredient-page experience, reaching visitors after they've already begun engaging with ingredient content.
Top Ingredients Ranking Page Banner Placement
Extend your visibility alongside one of NXT Ingredients®' most compelling discovery features — ingredient rankings — placing your brand directly in front of formulators exploring what's trending across the platform.
Featured Ingredients Monthly Showcase
Dedicated visual placement on NXT Ingredients®' monthly curated discovery page, organized by formulation category, with a professionally designed banner linking to your ingredient page. Backed by a dedicated Google Ads campaign driving added traffic all month.
External Traffic Generation Campaigns
Generate additional qualified paid traffic to your ingredient page from Google and other external discovery channels, layered on top of NXT's growing organic and AI-generated traffic.
Google Ads Campaign
A focused Google Ads campaign designed to drive qualified, high-intent traffic directly to your ingredient page — generating thousands of additional visits, improving your ranking within NXT, and contributing to organic discovery beyond the campaign's duration.
Includes
- Campaign strategy and creation
- Script and video development
- Five video creatives
- Daily campaign management
- 50 backlinks to the ingredient page
Ready to grow your ingredient's visibility?
Talk to the NXT Ingredients® team about which page enhancements and campaigns are the right fit for your goals.
Request a Free Demo